Today, conceptualizing, organizing, marketing and managing group travel for a sporting event (World Cup: Cricket, Rugby, Football) or be it an educational, religious or a corporate event including entertainment will present organisers with increasingly complex risk issues, often in the face of major financial commitment.
Furthermore, if the event is a national or regional event - where matches/games are played in multiple states, this presents added risks and creates an even greater risk management challenge due to relocation of the entire travel group from one location to the next ... and the addition of new organizing committees / stakeholders.
Add to this mix, Financial Risk, Public Liability/OH&S Risk and Commercial Risk - be it rogue operators, booking cancellations by tour group members and/or event cancellation by the event organizers - including the impact of an epidemic (Sars, Ebola Flue or more recently, Swine Flue) … and it is easy to see the potential difficulty and the risk associated when it comes to scoping, organising, marketing and managing group travel of any scale.
Finally we have Security Risk (Terrorism). Although this is not a new risk - be it the 1992 Munich Olympic attack against Israeli athletes, or the more resent attack against the Sri Lankan Cricket Team in Pakistan on March 3rd 2009, terrorism risk is now high on the radar. As such, event / travel managers and service providers should be more sensitive to the possible risk elements. This risk should be highly considered in the planing and marketing. - (c) John C. Musster 2009 - All Rights Reserved
.… failing to plan is a plan to fail
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John Musster has a successful track record of scoping, developing and managing projects across multiple industries, including sport / event travel management .... from small to mega group events.
John knows how to identify, analyse, design, develop and integrate simplified and robust business processors and operating disciplines based on what customers want and mutually agreed key outcomes.
Major International Events
• Olympic Games, Beijing, China
• Cricket, England -v- New Zealand, New Zealand (ex Australia Supporters)
• Rugby World Cup France
• Netball World Championship, New Zealand
• Rugby World Cup France
• Netball World Championship, New Zealand
• Cricket, Ashes Test (Australia, 2006: 5 City 50 day tour)
What the experts said ...
“I had the pleasure of working with John when he was working at Barmy Army England as a client of Virgin Blue Airlines. John, in his role, was responsible for the arrangement and movement of over 1500 guests around Australia as supporters of the Ashes Cricket tour. I found John to be highly organized, very professional, detailed and very personable. John handled the myriad of issues, including international communications and finance related issues, very well. From an customer perspective, the tour was conducted without any operational issues due to the detailed logistical preparedness of John. Also, the tour was conducted with general good cheer.”
- Mr. Geoffrey Pryor, Group Manager, Virgin Blue Airlines.
“I worked with John in the final stages of a large and complex project involving the air travel component for the recent Barmy Army travel around Australia. Such a complex project inevitably comes with various challenges - I found John acted in an open and honest manner throughout and exhibited the highest levels of integrity at all times. Thanks to John’s efforts, from my perspective the tour was a success.”
- Mr. Guy Waddell, Manager - Group and Convention Travel, Qantas Airways.
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For more information, including an obligation free chat - please contact;
John C. Musster -- e: johnm@hermlogic.com -- p: +61 (0)416 721 242
John is available for Contract and/or Full-Time appointment
